Packard, Clipper, 2,679.00
others advertised, no prices

1950, Chevrolet, Deluxe, 1,295.00
1948, Kaiser, sedan, 695.00
1938, Dodge, 2 door, 75.00


Boy’s jeans, denim, 2.95/pair
Boy’s shirt, polo style, 1.29/each
Girl’s bathing suit, 2.98/each
Girl’s pinafores, 1.98/each
Girl’s shorts, denim, .88/pair
Men’s coat, lightweight, sport, 5.95/each
Men’s shirt, Manhattan, polo style, 1.98/each
Men’s slacks, linen weave, 7.95/pair
Men’s suit, Sir Ultra, 32.50/each
Men’s swim trunks, boxer style, 1.98/pair
Sneakers, Keds, 2.49-3.25/pair
Women’s bathing suit, 2.49/each
Women’s blouse, 2.19-3.00/each
Women’s dress, cotton pinafore, seersucker, 3.98/each
Women’s shoes, Emma Jetticks, dress style, 3.98/pair
Women’s suit, Handmacher, 18.98/each

Food & beverages

Bananas, golden ripe, .10/lb
Beef, porterhouse steak, .89/lb
Bread, rye, .29/loaf
Cake mix, Duncan Hines, .29/19 oz pkg
Cheese, Shop Rite, American, .49/lb
Cherries, Bing, .49/lb
Chocolate, Hershey’s, Kisses, .25/6 oz
Cookies, Burry’s, 1.00 three 14 oz boxes
Crackerjacks, .27/6 pkgs
Fish, flounder, .29/lb
Frankfurter rolls, .19/dozen
Frankfurters, .49/lb
Ham, boiled, .99/lb
Ice cream cones, Sweetheart, sugar, .19/pkg
Juice, Libby’s, grape, .35/28 oz can
Lamb, leg, .65/lb
Lemonade, .29/two 6 oz cans
Lettuce, iceberg, .06/head
Margarine, Parkay, .29/4 oz carton
Marshmallows, Campfire, .22/lb
Mayonnaise, Hellman’s, .59/quart
Milk, Louella, evaporated, .25/2 tall cans
Non-dairy creamer, Pream, .49/two 4 oz containers
Olives, .25/tall can
Oranges, California, Valencia, .55/5 lb bag
Peaches, Freestone, .17/lb
Peanut butter, .29/12 oz jar
Pickles, spears, Kosher, .25/quart
Potato chips, Herr’s, .49/12 oz bag
Pretzels, NBC, .10/bag
Soda, Coca Cola, .29/six 6 oz bottles
Soup, A & P, .32/7 ounce can
SPAM, .45/12 oz can
Tea, Lipton, .56/48 count box
Watermelon, .06/lb


Bedroom set, walnut, 3 piece, 148.00/set
Buffet, 54″, Butternut finish, 99.50-159.50/each
Chair, platform rocker, 64.00-104.00/each
Chair upholstered, wing, 129.00-150.00/each
Dining room set, maghogany, 4 pieces, 5 chairs, 298.00/set
Mattress, twin size, 79.00/each
Rug, wool fibre, 9′ X 12′, 19.95/each
Sofa sleeper, 189.00/each
Tables, nested, 47.50-149.00/set

Garden & lawn equipment

Hammock, & stand, 10.95/set
Hose, garden, plastic, 50′, 2.99/each
Ladder, extension, 28 ft, 20.95/each
Lawn mower, Power King, 17.5 inch cut, 84.95/each
Picnic table, metal, 17.95/set
Nozzle, brass, .79/each

Household goods

Air conditioner, Coldspot, 3/4HP, 289.95/each
Dinnerware, 20 pieces, 3.98-5.29/set
Clothes washer, 99.50/each
Flatware, stainless steel, 24 pieces, 5.99-8.95/set
Laundry detergent, Tide, .29/large; .69/giant
Napkins, paper, Marcal, .21/2 packs of 80
Paint, hose, 28.75/5 gallon can
Pressure cooker, 4 quart size, 9.75/each
Range, Bengal, gas, 30″, 149.95-239.95/each
Refrigerator, 11 cu ft, 299.95-509.95/each
Rug, cotton, 12′ X 9′, 54.00-78.00/each
Sheets, percale, twin, 2.69-3.09/each
Starch, Thrifty, liquid, .21/quart bottle
Toaster, 14.95-23.50/each
Venetian blinds, 3.35/each

Personal care & health

Deodorant, Revlon, spray or lotion, 1.10/container
Soap, Ivory, .19/4 cakes
Sunglasses, 2.49/pair
Suntan lotion, Lanolin Plus, 1.00/4 oz bottle

Real estate

Houses for sale
Denville, 2 bedrooms, summer bungalow, 5,500.00
Morristown, 4 bedrooms, 12,800.00
Morris Twp., 3 bedrooms, split level, 21,000.00

Houses for rent
Lake Hopatcong, 5 rooms, 100.00/month
Morristown, 7 rooms, 175.00/month

Apartments & rooms
Morris Plains, 4 rooms with porch, 85.00/month

Recreation & amusements

Airline trip, Morristown Airport-Atlantic City, 13.50/ticket
Barbeque grill, 2.98/each
Beach floats, canvas, 20″ X 34″, 8.99/each
Bicycle, 3 speed, 39.99/each
Charcoal briquettes, Kingsford, .95/10 lb bag
Horse races, Monmouth Park, 1.80/general admission
Luggage, Samsonite, scuff-resistant, 17.50/each
Movie, drive-in, Ledgewood, 1.00/carful
Picnic basket, metal, 1.29/each
Piano, mahogany finish, upright, 495.00/each
Radio, RCA Victor, Globetrotter, 49.95/each
Sand box, 7.95/each
Stock car races, admission 1.25/adult; .60/children
Swimming pool, inflatable, 40″ X 48″ X 6″, 3.95/each
Swing set, metal, 19.95-29.95/set
Television, Westinghouse, console, 199.95/each
Tent, jungle, 9′ X 9′, 14.95/each
Umbrella, beach, 5′, 7.95/each

How much did it cost to stock Thanksgiving tables in 1953? These prices were advertised in The Daily Record [Morris County, New Jersey], November 23-25, 1953.

Meat, fowl & fish
Bacon, 73 cents/lb
Beef, Ground, 39 cents/lb
Chicken, 51 cents/lb
Duck, Long Island, 43 cents/lb
Ham, 79 cents/lb
Lamb, leg, 59 cents/lb
Oysters, 55 cents/7 oz can
Sausage, 45 cents/lb
Turkey, 45 cents/lb

Beans, Sno Cap, green, 23 cents/10 oz pkg
Broccoli, Seabrook Farms, frozen, 45 cents/two 10 oz pkgs
Celery, Pascal, 19 cents/bunch
Corn, Birdseye, frozen, 20 cents/10 oz pkg
Olives, stuffed, 39 cents/4 oz jar
Onions, white, small, 15 cents/2 lbs
Peas, Sno Cap, frozen, 35 cents/two 10 oz pkgs
Potatoes, 29 cents/10 lb bag
Squash, acorn, 5 cents/lb
Succotash, Seabrook Farms, frozen, 25 cents, 10 oz pkg
Sweet potatoes, 19 cents/2 lbs

Fruits & nuts
Apples, Red Western, 19 cents/lb
Cherries, Maraschino, 29 cents/8 oz jar
Cranberries, 19 cents/lb
Cranberry sauce, Ocean Spray, 35 cents/2 No. 300 cans
Chestnuts, 19 cents/lb
Dates, Dromedary, 23 cents/7.25 oz pkg
Grapefruit, Florida, 25 cents/4
Grapes, Emperor, 19 cents/lb
Oranges, Florida, 35 cents/5 lb bag
Peanuts, roasted, 29 cents/11 oz pkg
Pumpkin, 19 cents/two No. 300 cans
Raisins, Freshbrook, seedless, 17 cents/15 oz pkg
Walnuts, Diamond, 49 cents/lb

Dairy, eggs & cheese
Cheese, blue, 69 cents/lb
Cheese, cheddar, 79 cents/lb
Cheese, Kraft, Cheese Whiz, 49 cents/large jar
Eggs, 85 cents/doz
Margarine, Parkay, 31 cents/lb
Milk, evaporated, Louella, 25 cents/2 tall cans
Whipped cream, Reddi-Wip, 49 cents/7-oz can

Cake, layer, 69 cents/each
Cake, Stollen, Nancy Lynn, 65 cents/each
Candy, M&Ms, 25 cents/7 oz pkg
Date and nut roll, 29 cents/8 oz pkg
Mince Pie, Virginia Lee, 59 cents/each
Plum pudding, Cross & Balckwell, 19 cents/16 oz can
Pop corn, TNT, 19 cents/10 oz pkg
Pudding, Jell-O, 25 cents/3 pkgs

Baking, cereals, spices & condiments
Bell’s Poultry Seasoning, 12 cents/1 oz pkg
Cake mix, Dromedary, fruit cake, 69 cents/17.5 oz pkg
Extract, vanilla, Grand Union, 52 cents/4 oz
Flour, Gold Medal, 51 cents/5 lb bag
Karo syrup, blue label, 23 cents/24 oz bottle
Mince meat, Freshpak, 19 cents/9 oz can
Oil, Mazola, 65 cents/qt
Pie crust mix, Flako, 33 cents/two 9 oz pkgs
Shortening, Crisco, 79 cents/3 lb can
Stuffing, Stickneys, 17 cents/6 oz pkg
Stuffing bread, 15 cents/lb
Sugar, confectioner’s, 23 cents/2 one lb pkgs
Pie crust mix, Pillsbury, 33 cents/two 9 oz pkgs

Champagne, Monseigneur, 3.49/fifth bottle
Cider, 79 cents/gal
Coffee, Freshpak, instant, 82 cents/4 oz jar
Coffee, Ideal, 91 cents/can
Juice, orange, frozen, 29 cents/two 6 oz cans
Juice, pineapple, Dole, concentrated, 39 cents/two 6 oz cans
Tea, 79 cents/1000 ct box

“On the produce markets this week
Practically all the Thanksgiving Day specialties in the fruit and vegetable line are available at Northeast produce markets at reasonable to low prices. According to the USDA market newsmen in key cities, the root vegetables are particularly plentiful. Cabbage, various greens, potatoes, and onions are good buys throughout the Northeast. In fine supply at nearly all centers are cranberries, spinach, turnips, rutabagas, parsnips, sweet potatoes and pears. Most markets offer apples, oranges, carrots, cauliflower, celery, peppers, squash and lettuce. Best Buys:–Cabbage, spinach, lettuce, potatoes and apples. Good Buys–Sweet potatoes, green Pascal celery, onions, parsley, winter squash, cranberries, cauliflower, Brussels sprouts, turnips, parsnips, beets, avocados, greens, pears and Red Emperor grapes.”
—“Food Comments,” by Miss Helen Mahrle, Morris County Cooperative Extension Service County Home Agent,” Daily Record [Morristown, N.J.], November 25, 1953 (p. 7)