1963

Automobiles

New

  • Cadillac, Executive, 4,895.00
  • Volkswagen, Karmann Ghia, convertible, 2,494.00
  • Volkswagon, sedan, 1,650.00

Used

  • 1961, Volkswagen, 2 door, 1,376.00
  • 1960, Ford, 2 door, standard 6,876.00
  • 1959, Chevrolet, convertible, 1,376.00

Clothing

  • Boy’s shirt, 5.00/2 shirts
  • Hat, straw, Stetson & Dunlap, 3.60-5.50/each
  • Men’s coat, summer weight, sports, 24.95/each
  • Men’s shoes, Bostonian, 16.95/pair
  • Men’s shorts, Bermuda, madras, 6.95-8.95/pair
  • Men’s slacks, dacron & wool, 12.95/each
  • Men’s suit, Sorento, dacron & worsted, 29.88/each
  • Women’s shoes, Naturalizer, 8.99-10.99/pair
  • Women’s shorts, Bermuda, 4.00/pair

Food & beverages

  • Bacon, .59/lb
  • Bananas, .10/lb
  • Beef, porterhouse steak, .89/lb
  • Blueberries, cultivated, .33/pint
  • Bread, rye, .29/loaf
  • Butter, Mayfair Creamery, .59/lb
  • Cheese, Kraft, Velveeta, .79/2 lb loaf
  • Cherries, bing, .49/lb
  • Chocolate, Hershey’s, Kisses, .49/11 oz pkg
  • Coffee, Beechnut, .59/lb
  • Cookies, Nabisco, Oreos, .45/lb bag
  • Duck, Long Island, .59/lb
  • Fish, flounder, .29/lb
  • Frankfurters, Oscar Mayer, .55/lb
  • Frozen dinner, Birdseye, 1.00/three 11 oz pkgs
  • Ham, boiled, .99/lb
  • Ice cream, Holland Dutch Treat, .59/gallon
  • Lamb, chops, .69/lb
  • Margarine, Shop Rite, .25/lb
  • Mayonnaise, Hellman’s, .67/quart
  • Mustard, Ideal, .19/16 oz jar
  • Peanuts, Planter’s, 1.00/three 7 oz cans
  • Pickles, Kosher, .39/quart
  • Potato chips, .39/17 oz pkg
  • Potatoes, U.S. No. 1, .29/4 l bag
  • Pretzels, Virginia Lee, .29/10 oz pkg
  • SPAM, Hormel, .39/12 oz can
  • Sugar, Shop Rite, .67/5 lbs
  • Tea, Lipton. .65/48 count box
  • Watermelon, .05/lb

Furniture

  • Bed, bunk set, with mattresses & ladder, 49.00/complete
  • Bedroom set, solid cherry, 4 pieces, 379.00/set
  • Carpet, 5.25/square yard
  • Chair, recliner, 39.00/each
  • China cabinet, 66″ tall, 99.00-198.00/each
  • Dining room set, maple, 358.00/set
  • Dinette set, 5 pieces, bronze, 34.00-59.95/each
  • Lamp, white china, 36″ tall, 11.99-19.95/each
  • Mattress, Simmons, Correct Posture, 38.00-59.50/each

Garden & lawn equipment

  • Annual plants, .59-.89/dozen
  • Birdbath, 3.77-4.98/each
  • Charcoal briquettes, .99/20 lb bag
  • Fencing, picket, 3′ high X 8′ wide, 7.20/section
  • Hose, garden, 13.88/75′ feet
  • Ladder, extension 16 ft, 15.88/each
  • Lawnmower, 19″, 2.5 HP, 49.88/each
  • Picnic table set, redwood, deluxe, 35.00/set
  • Redwood stain & sealer, .88/quart
  • Rose food, Ortho, .79/pint
  • Sprinkler, 3.99/each
  • Tomato plants, .69-.98/gallon can

Household goods

  • Air conditioner, 129.95/each
  • Ammonia, Fyne Tex, .29/two 32 oz bottles
  • Beach, Shop Rite, .29/half gallon
  • Clothes washer, 259.95/each
  • Dish detergent, Ajax, .37/15 oz bottle
  • Freezer, 17 cu ft, 189.00/each
  • Paint, Sears, latex house, 3.99/gallon
  • Paper cups, Dixie, 1.00/three 50 count pkgs
  • Refrigerator, GE, 158.88/each
  • Scouring pads, Brillo, 1.00/three 18 count pkgs
  • Washing machine, Frigidaire, 12 lb size, 169.95/each

Personal care & health

  • Deodorant, .44/pkg
  • Shampoo, VO5, .77/15 oz bottle
  • Soap, Ivory, .27/3 medium cakes
  • Sun lotion, Coppertone, 1.15/4 oz bottle
  • Toilet tissue, Fyne Soft, .89/10 rolls
  • Toothpaste, Crest, .64/extra large

Real estate

Houses for sale

  • Mendham Twp., 3 bedrooms, ranch, 22,000.00
  • Randolph, 4 bedrooms, ranch, 25,000.00
  • Rockaway Boro, 2 bedrooms, 15,200.00

Houses for rent

  • Chatham twp., 7 rooms, 175.00/month
  • Denville, 6 rooms, 200.00/month
  • Madison, 8 rooms, 200.00/month

Apartments & rooms

  • Morristown, 2 rooms, 85.00/month
  • Mount Tabor, 4 rooms, 125.00/month

Recreation & amusements

  • Badminton set, 4 players, 3.99/set
  • Dinner, Town House on the Green, [Morristown NJ], 1.00/person
  • Flag kit, 3.50/each
  • Movie ticket, Ledgewood outdoor theatre, 1.00/carful
  • Organ, Wurlitzer, 395.00/each
  • Radio, pocket transistor, 8.49/each
  • Sleeping bag, Wenzel, 12.95-19.95/each
  • Slide projector, Sawyers, 500S, 35mm, 29.95/each
  • Stereo, RCA, console, 88.00/each
  • Swimming pool, in ground, 995.00-3,895.00/each
  • Television, General Electric, 11 inch, portable, 99.00/each
  • Tent, family size, 29.95-57.75/each
  • Turtle kit (bowl, food, ornament & gravel), .44/each
  • Turtles, .21-.49/each

How much did it cost to stock Thanksgiving tables in 1963? These prices were advertised in The Daily Record [Morris County New Jersey], November 26, 1963.

Meat, fowl & fish

  • Bacon, Gobel’s, 49 cents/lb
  • Beef, top round steak, 99 cents/lb
  • Corned beef brisket, boneless, 45 cents/lb
  • Duck, Long Island, 49 cents/lb
  • Ham, boneless rolled, Burns, 99 cents/lb
  • Lamb, legs, 59 cents/lb
  • Lobster tails, $1.49/lb
  • Oysters, fresh, 75 cents/half pint
  • Shrimp cocktail, 70 cents/three 4 oz jars
  • Turkeys, 29 cents/lb

Vegetables

  • Asparagus, tips, 35 cents/10 1/2 oz can
  • Beans, green, Birdseye, frozen $1.00/five 9 oz pkgs
  • Beans, lima, frozen, 95 cents/6 10 oz pkgs
  • Broccoli, 25 cents/bunch
  • Celery, Pascal, 19 cents/large stalk
  • Corn, Kounty Kist, 25 cents/two 12 oz cans
  • Olives, stuffed, 29 cents/8 oz jar
  • Onions, white, 9 cents/lb
  • Peas, Green Giant, 95 cents/five 17 oz cans
  • Turnips, yellow, 5 cents/lb
  • Yams, 1.00/5 lb can

Fruits & nuts

  • Apples, MacIntosh, 29 cents/3 lbs
  • Chestnuts, 19 cents/lb
  • Cranberries, Ocean Spray, 19 cents/lb
  • Cranberry Sauce, Foodtown, 33 cents/two 16 oz cans
  • Peanuts, Foodtown, 79 cents/three 6 oz cans
  • Pineapples, large size, 39 cents/each
  • Pumpkin, Libby, 39 cents/two 29 oz cans
  • Walnuts, Diamond, 47 cents/lb

Dairy, eggs & cheese

  • Cheese, sharp cheddar, 65 cents/lb
  • Cheese, cream, Philadelphia, 31 cents/8 oz pkg
  • Egg Nog, Borden’s, 63 cents/quart
  • Eggs, Wildmere, large, 57 cents/dozen

Desserts

  • Cake mixes, $1.00/four 17 oz pkgs
  • Chocolate, Thin Mints, 49 cents/lb
  • Cookies, Hydrox, Sunshine, 55 cents/2 pkgs
  • Fruit cake, 70 cents/2 lb can
  • Mince Pie, Morton, frozen, $1.00/three 20 oz pies
  • Pie crust, My-T-Fine, mix 27 cents/two 9 oz pkgs
  • Plum pudding, R&R, 49 cents/lb can
  • Pumpkin pie, Morton, frozen, 29 cents/20 oz pkg

Baking, cereals, spices & condiments

  • Crisco shortening, 33 cents/lb
  • Flour, Hecker’s 54 cents/5 lb bag
  • Mince meat, Non-Such, 55 cents/28 oz pkg
  • Mustard, Foodtown, 21 cents/34 oz jar
  • Stuffing, gourmet bread, 33 cents/two lb loaves
  • Thyme leaves, 9 cents/ 3/4 oz

Beverages

  • Champagne, Coast to Coast, New York State, 2.89/fifth bottle
  • Cider, Mott’s, 85 cents/gallon
  • Coffee, Eight O’Clock, 55 cents/lb
  • Ginger ale, Canada Dry, 53 cents/two 1 pt 12 fl oz bottles
  • Juice, orange, Birdseye, frozen, 59 cents/12 oz can
  • Juice, tomato, Foodtown, $1.00/four 46 oz cans
  • No-cal beverages, 29 cents/2 bottles
  • Tea, bags, 60 cents/100 ct box

“Holiday Reveonese Rum Cake”

1 pound sweet butter, softened but not melted

1 cup sugar

1 teaspoon vanilla

3 cups sifted Presto flour

8 eggs, whites and yolks beaten separately

Mix butter, sugar, vanilla and flour all together. Add separately beaten egg yolks and whites together with other ingredients. Bake in moderate 350 degree oven in 8 X 14″ greased pyrex dish for about 35 minutes or until done. After cake is done, but while still warm, make two deep oblong slits down cake, being careful not to cut all the way to bottom. Pour syrup in slits so it will soak through to bottom of cake, and let cool.

Syrup

4 cups granulated sugar

4 cups water

1/2 cup rum

Boil 20 minutes. ‘It’s a good idea to make the syrup while the cake is baking so you can pour it on the cake while it’s still warm.'”

—Daily Record [Morristown, N.J.], November 26, 1963 (p. 7)